Copy Editing & Proofreading

Copy Editing & Proofreading

Copy Editing

Want to write your own copy?  Fair enough, more power to you!  If you know what you want to say and are confident you have the writing chops to express it, go for it.

But before you hit publish, it might be worth your while to check out our blog post ‘why do I need a copywriter?’ to gain an understanding of exactly what goes into a professional copywriting service.  You may want to spend some time assessing and balancing the risks and benefits of self penmanship versus employing a professional copywriter.

There is no right and wrong answer.  Niche topics, for example, can be extremely technical or complex and call for subject matter expert writers.  Similarly, many business owners and managers wish to retain a tighter control over their marketing literature, which is understandable: caution and restraint are admirable qualities and crucial to business success.

Should you reach the carefully considered conclusion that your prose should originate from yourself or an employee, Buzzwords professional copy editing services could prove invaluable:

  • Editing.  Once you’re happy with what you’ve produced, our experienced editors will be happy to review and mark-up your work to provide feedback and appraisal as well as any suggested corrections, improvements, revisions and addendums.  Where feasible, we will also strive to fact check and corroborate accuracy in sourcing, to minimise your risk.
  • Subediting.  Focusing on optimising the format, structure and consistency of your work, as well as generating relevant, attention grabbing headlines and subheadings.
  • Proofreading.  Error checking, ensuring good spelling and grammar usage and checking consistency in formatting.  With proofreading, the tone and content of your work will not be reviewed or amended for greater effect.

Clients are welcome to avail themselves of all three products, but where cost saving is critical, our advice is always to invest in our copy editing service at a minimum.  The stakes are simply too high to risk publishing rambling, incoherent or poorly structured content in the modern business era.

Contact us now for a chat to see which of our bespoke services is right for you and your business.

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