The Importance of Good Copy
“Never judge a book by its cover”, or so the saying goes.
But of course, we all do, and why not? Isn’t that what the cover is for, to entice readers in with its combination of aesthetically pleasing artwork and short teaser prose?
The front page of your website, in addition to your business’ social media pages, performs much the same function. Customers have a limited attention span, and you only get one small window of opportunity with which to make an impression. Studies have shown that whilst the look and feel of a site is crucial to grabbing and holding the initial attention of visitors, nicely laid out sites with appealing graphics will only get you so far.
We understand the critical role that clear and punchy web copy plays in affirming a professional, authoritative, yet approachable image to your customers, enticing them to look further and ultimately leading to higher conversions. At Buzzwords, we specialise in tailored copy writing services for websites, designed to grab and keep the interest of your target audience.
What about the rest of my site?
With the initial battle for customer’s precious attention won, you’d be forgiven for thinking that the rest of the site is of lesser importance. The answer, of course, is to the contrary.
Landing pages, category pages and sub-category pages need to work just as hard to hang on to visitors. Utilising specialist New Zealand based copywriting services to craft professional web copy for each underlying page, ensures that your website will:
- Consistently speak to the needs and interests of your target audience
- Engage and inform the reader
- Add value rather than repeat (and bore)
- Utilise at least one understated but powerful ‘call to action’ (per page)
- Be optimised for major search engines, including Google
- Employ internal backlinks, where appropriate, for SEO purposes
- Exploit title, alt image and meta tags where appropriate
- Be keyword optimised
- Maintain integrity of identity throughout
Why use a web copywriter? Surely I can just write my own web copy?
Sure, this might well be the case. At Buzzwords, we predominantly work with small to mid size New Zealand based organisations, many of which are headed up by truly smart, dynamic, multi-skilled individuals, who might well back themselves to write vibrant, engaging web copy for their own sites.
However, most of these individuals have their hands full with the bread and butter of their business, and lack the requisite time or energy to regularly come up with truly great copy. Many others lack the confidence, experience or the writing chops to achieve the quality of writing to rival that of a professional copywriter.
And even those with the skills to pay the bills are unlikely to appreciate the nuances of SEO, in the same way as a career professional.
Always remember, that in the age of the Digital Economy, your website is the cornerstone of your brand image, and that with each unique visitor to your site, you’ll only get one chance to make a first impression.
Ok, I’m convinced. So, why use Buzzwords for my copywriting?
As seasoned web copywriters, Buzzwords work collaboratively with our customers, to understand what makes each client unique. We take the time to understand each client’s distinctive traits, so as we can absorb and digest just what we need in order to craft quality web copy that sells on their behalf.
Whether you have a clearly defined marketing strategy or not, Buzzwords will work with you to gain a thorough understanding of your brand and voice, and undertake thorough keyword analysis before we engage with the real business in hand: creating quality, engaging web copy that will generate genuine interest in your product or service.
Once we’ve spent some time learning the ins and outs of your business and its values, we’ll present you with a Project Brief based on these discussions that outlines what we see as our remit, along with an estimate based on the approximate amount of time we expect the job to take.
Once we’ve provided you with the expertly crafted web copy you need, complete with recommended meta information for your web developer to incorporate into the html code, you may look at extending your relationship with us to include blogging services, or some of our other bespoke copywriting services for websites and business.
Priority and preference is always given to clients who sign up for retainer agreements, with a 10% discount given as a further sweetener!
For quality copywriting, leave it to the experts.
Email us now to get started.