Why do I need a Copywriter?

You’re literate and eloquent enough to write your own copy, right?  Why do you need to use a copywriter?

Many people are more than adequate amateur writers and there is certainly a persuasive argument that no-one else is capable of capturing the essence of your ideas, ethos or values quite as well as you, particularly in very specific or niche areas.

At Buzzwords, we’re all about creativity and expression.  If you have the gumption and talent to craft your own copy, press releases, blog posts or newsletters, then kudos to you!

However….

There are several compelling reasons to consider using skilled copywriters and content creators.  Important considerations often overlooked when choosing to write your own copy include:

All of which is certainly not to say that you shouldn’t be prepared to give writing your own copy a whirl; merely that it’s essential to go into the process with your eyes wide open and a willingness for honest self-appraisal.

You may find you are more than capable of producing quality writing.  There’s nothing quite like that feeling of satisfaction from a job well done, especially when you’ve flexed those creative muscles to produce a quality piece of work.  If you have the chops that’s fantastic; perhaps a future career in copywriting beckons!

On the other hand, if you’re left frustrated by your best efforts it might pay dividends to invest in our professional content editing service and have your original work polished by one of our copy editors.

And if you simply decide that writing copy isn’t your forte, remember there’s no shame in failure.  Your talents lie elsewhere and your self-awareness will hold you in good stead.  Check out our range of writing packages to see how we can plug the gap and leave you to concentrate on what you do best!